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Prevent Warranty Providers From Capturing Your Customers

Your customers are receiving unsolicited Vehicle Service Contract offers daily from companies. They don’t follow any rules, principles, or values. And they will use your dealership’s name, advertising lower prices, and using tactics to prey on your customers. In fact, many of your customers expect the hard-sell will eventually come from your dealership. So what …

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More Car Buyers Are Opting To Add Protection Coverage to Their Vehicle Purchase

According to the Colonnade’s VSC Industry August 2017 Market Commentary, the amount that consumers are spending annually on vehicle service contracts has risen to an estimated $33 billion. There are a number of factors that contribute to this major trend: the complexity of modern technology, longer span of vehicle ownership, limited funds available to cover …

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Keeping Vehicle Coverage Content In The Mind of Prospective Car Buyers

Prospective car buyers spend a large amount of time online researching their planned automobile purchase. From start to finish – beginning with an internet search and ending with their signing the documents – car buyers spend a grand total 14 hours and 48 minutes on the quest to buy a car, according to a recent study …

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